going green in a requirement

i found an article saying how going green is not an option anymore but its a requirement. It's attract more tourism and brings more people to the buffalo area. here's the link to the article http://find.galegroup.com/gtx/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T004&prodId=SPN.SP04&docId=CJ208794290&source=gale&srcprod=SP04&userGroupName=nysl_we_wstshs&version=1.0